The future of flexo associations and the future of flexo technologies. A virtuous synergy in support of flexo printers.
EFTA Benelux, the flexo technical association for The Netherlands and Belgium, and FTA EUROPE, the newly established European umbrella organization for Flexo, are pleased to invite visitors of Labelexpo Europe (29 September – 2 October, Brussels Expo) for a mini-symposium to be held on Wednesday 30 September 2015. The first edition in this FTA Europe series took place at the occasion of Converflex in Milan last May.
The meeting will address the future of flexo: which activities will national and European associations foresee to support this industry and which goals will be set in order to promote their members activities?
Sam Grimley, Senior Brand Partner at Blippar, will illustrate how augmented reality applications can enhance the value of flexo print interface between products and consumers using the mobile phone. During the mini symposium, he will explain how this virtual dimension provides new opportunities for printers in the narrow-web flexo market: “Augmented reality offers brands the opportunity to engage with their consumers for longer. They enable them to attract, retain and engage with the product through an immersive experience. Connecting the product with the consumer through an app, Blippar becomes the lens through which the real world can be spontaneously ‘unlocked’ and converted into content-rich, interactive experiences.”
Following Sam Grimley’s presentation Chris Stowe, Product Manager 3D tools at Esko, will demonstrate live how AR technology supports the review and approval process of the packaging and label production workflow. Hyperrealistic 3D virtual mockups of all kinds of packaging can be visualized long before the ink hits the substrate, also on mobile devices. A perfect and practical use case of how AR technology drives efficiency and time to market improvements in the packaging value chain.
The EFTA-Benelux/FTA Europe mini symposium will be held at:
LABELEXPO EUROPE, 30 SEPTEMBER, 13:00 – 14.00 HRS, PACKPRINT WORKSHOP FEATURE AREA, HALL 8, BRUSSELS EXPO
After the session, visitors are kindly invited for refreshments in the Belgian Beer Café nearby the symposium area. To confirm your attendance please send a message with your contact details to mail@efta.nl.
Sam Grimley is the Senior Brand Partner for Blippar , focusing on building partnerships with brands. Allowing to turn the greatest asset they own, their product, into so much more. Clients include Coca Cola, PepsiCo, Carlsberg, General Mills, P&G, Unilever, Nestle and many more.
Prior to joining Blippar, Sam gained valuable experience and input into Product Management; Brand Management; Social Media and Online Acquisition in roles with HSBC, first direct & 3M.
He is a passionate squash player and a long suffering Blackburn Rovers supporter who longs for the return of Premier League football to Ewood Park.
Chris Stowe has 23 years experience in the packaging and print industry. His experience ranges from graphic design, managing colour process for large Brand Owners to running and optimizing large pre-media studios.
Chris has always had a passion for utilizing technology, smart solution development and integration to optimize internal and client workflows with great success.
Currently Chris heads up the development for 3D and Design solutions at Esko to ensure that his portfolio of products help streamline the ideation and development of packaging design processes in all vertical’s in the packaging eco-system.
The Symposium is kindly supported by:
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